Manchester United and bwin Collaborate To Launch New Casino App
Manchester United recently announced that it had teamed up with its online gaming and betting partner bwin to launch its first ever real money casino app that is centered on football. The app is called the ‘bwin Manchester United Casino‘ and is currently being made available only in the United Kingdom.
The app was custom designed by bwin and provides users with a real time 3D casino environment that has the famous Old Trafford stadium in the background. Whenever a user logs into the app, they are welcomed into the casino lobby by one of Manchester United’s players or at least someone who looks exactly like them in 3D.
The app users voiceovers to guide players through the app and they can take advantage of playing football that has extremely real similarities to the Red Devils style of play.
Manchester United was once the number one EPL premier league side in the world under the leadership of Sir Alex Ferguson and had a number of iconic players. Every since Ferguson retired, the club has performed below expectations and left a number of fans across the world disappointed. Manchester United is now being led by the Dutch coach Louis Van Gaal who is trying to revive the fortunes of the club and bring them back to their glory days.
The new app will look to re-engage fans and capitalize on the popularity of Manchester United. bwin and Manchester United have been partners for the last three seasons and responsible for providing in-stadium betting for all Old Trafford matches, which is home for the Red Devils. The entire first team squad of Manchester United was present for the launch of the new bwin app in Manchester.
In a statement, Richard Arnold United’s Group Managing Director said
Since Manchester United launched its relationship with bwin in 2012, we have been impressed by their commitment to setting the standard in their industry and providing dynamic and innovative user experiences, as is clearly demonstrated in the bwin Manchester United casino. The launch of the app is an important milestone in our partnership, and is yet another exciting platform to bring the club closer to its fans.
The app can be downloaded in the United Kingdom currently only on the Android platform at bwin.com/manutdcasino. bwin has confirmed that the app will be made available on the App Store in the near future. First time users of the app will be eligible for a £10 bonus after they make a £10 deposit and use the code MANU10.
